The main message we want to convey with Jacaranda is that art is for everyone, which is why today, the creator of this virtual gallery, Annamaja Maguiña, tells us how to start your contemporary art collection. The first thing you need to understand is that this can take time, and you decide how much. It is a path that you create yourself.
To start your journey as a collector, you don't need to know everything or fill your walls in a matter of days. What's important is that you put your essence into every painting you choose, that you identify with it and feel that the work speaks to you or about you.
Art is chosen with the heart, and each piece seeks you out and finds you. That's why today I'm sharing some tips to help you start collecting contemporary art.
Listen to yourself
Consider yourself and what inspires you before choosing a painting simply because it's visually appealing. Consider whether it resonates with you. Before analyzing prices or sizes, consider your own needs. Ask yourself: What colors make you feel alive? What images convey something to you when you see them? What themes move you?
A good collection starts there: with an emotion that you feel and cannot ignore.
Don't buy based on trends, buy based on connection
If a piece makes you feel something—calm, intrigued, happy, nostalgic—that's a good start. You're sure to come across many paintings, but not all of them will convey those feelings.
If you're wondering which one to buy, don't worry! The painting itself will reveal the answer.
Start slow but sure
Don't rush! A collection isn't built overnight. It can be an illustration, a painting on paper, or a digital piece. Size or price doesn't determine its value.
Visit fairs, galleries, and independent spaces
Not sure where to start? The world is waiting for you. Go out and look around, talk to artists, and visit university exhibitions. It's time to understand art as a way to train your eye and open your heart to new forms of expression.
Little by little, you'll discover what you like... and what you don't.
Check out social media
You can find many talented artists on social media. The art world has also migrated to social media, allowing you to reach emerging artists with a lot of talent who connect with you.
We are an example of this. Jacaranda is a virtual gallery where we express art for everyone, everywhere.
Permit yourself to change
What you like today may not be what you love tomorrow, and that's okay.
A collection is also a reflection of your transformation. You can rotate the pieces, store them, give them away, or add new ones without guilt.
Art, like you, is in motion.
Collecting contemporary art is a way of telling your story through painting: who you are, what you think, and how you see the world. Do it step by step, without rushing. Let yourself be guided by your intuition and that inexplicable emotion. At Jacaranda, we accompany you on your journey to discover art as it should be: from the inside out.